I’m Joe, founder of theathleteplace and former GB junior 400m hurdler. Born and raised in East Sussex, I am 22 years old and now based at Loughborough University. I have been involved in high-level athletics for 10+ years and am now using my experience, knowledge and passion of helping others to create a brand supporting athletes and parents in track & field. I am trying my best to positively impact those in the sport for years to come. Realising that there wasn’t enough support for athletes whilst also noticing an increasing number either going through tough times or quitting altogether, was the reason I set up theathleteplace™️. Personally, I love supporting others and helping someone achieve something, for some reason, makes me happier than doing it myself, don’t ask me why but it does! But it’s knowing that we’re providing something that will hopefully make track and field a happier, more fun, and less lonely community, that is the best feeling. Initially designed to support athletes, it wasn’t long before we realised that parents too could probably do with a bit of support, which leads us here!