The Athlete Place showcases the insights of truly world-class athletes and experts (like those above): Daniel Wiffen (Olympic Champion and World Record Holder), Tammy Beaumont (England Cricketer and record run scorer), Rory Leonard (British 10km Record Holder), Colin Jackson (Former World Champion and World Record Holder), Olivia McTaggart (Olympic Pole Vault Finalist), Lauryn John-Baptiste (Professional Tennis Player) Zac Shaw (Team GB 100m), Kara-Aretha Graham (Performance Psychologist to Elite Athletes and Teams) and many more...
(From top left to bottom right)
The Athlete Place showcases the insights of truly world-class athletes and experts (like those above): Daniel Wiffen (Olympic Champion and World Record Holder), Tammy Beaumont (England Cricketer and record run scorer), Rory Leonard (British 10km Record Holder), Colin Jackson (Former World Champion and World Record Holder), Olivia McTaggart (Olympic Pole Vault Finalist), Lauryn John-Baptiste (Professional Tennis Player) Zac Shaw (Team GB 100m), Kara-Aretha Graham (Performance Psychologist to Elite Athletes and Teams) and many more...
(From top left to bottom right)
Digital Learning for Tomorrow’s Sporting Champions.
Welcome to The Athlete Place, the platform shaped by world-class athletes and leading experts...
Elite athletes didn’t get there by chance... it takes hard work and the right guidance. With The Athlete Place, that same guidance is now available to every aspiring athlete.
The Athlete Place showcases the insights of truly world-class athletes and experts (like those above): Daniel Wiffen (Olympic Champion and World Record Holder), Tammy Beaumont (England Cricketer and record run scorer), Rory Leonard (British 10km Record Holder), Colin Jackson (Former World Champion and World Record Holder), Olivia McTaggart (Olympic Pole Vault Finalist), Lauryn John-Baptiste (Professional Tennis Player) Zac Shaw (Team GB 100m), Kara-Aretha Graham (Performance Psychologist to Elite Athletes and Teams) and many more...
(From top left to bottom right)
The Athlete Place showcases the insights of truly world-class athletes and experts (like those above): Daniel Wiffen (Olympic Champion and World Record Holder), Tammy Beaumont (England Cricketer and record run scorer), Rory Leonard (British 10km Record Holder), Colin Jackson (Former World Champion and World Record Holder), Olivia McTaggart (Olympic Pole Vault Finalist), Lauryn John-Baptiste (Professional Tennis Player) Zac Shaw (Team GB 100m), Kara-Aretha Graham (Performance Psychologist to Elite Athletes and Teams) and many more...
(From top left to bottom right)
Trusted by top teams including
Why athlete support can’t be ignored
Athletes are dropping out at record levels. Staff are stretched thinner than ever.
The result? Lost talent, wasted investment, and future champions slipping through the cracks.
For Athletes
- 70%+ drop out by age 21 → missing the chance to reach their potential (Project Play, 2024).
- Struggling with mental health, burnout, and pressure.
- Lack of guidance around nutrition, sleep, and life balance.
- Poor preparation for the transition to senior sport.
- Many feel alone, unmotivated, or unsure where to turn.
For Staff & Teams
- Wasted investment → Significant time and resources spent per athlete per year.
- Staff burnout → limited time and expertise to create and deliver performance sport and athlete enrichment programmes.
- Unhappy parents → leading to damaged reputation and lost school fees/recruitment opportunities.
- Duty of care requirements → rising expectations around athlete wellbeing and safeguarding.
- Fewer athletes progressing = smaller talent pool and weaker performance pathways.
The problems are real. But most are preventable with the right guidance.
Solutions tailored to your athletes and staff.
From schools to NGBs, we help reduce dropouts, save staff time/resources, and keep athletes engaged.
Custom-built to your needs (enquire)
100+ lessons shaped by experts and elite athletes
From mindset to nutrition, sleep to career transition, The Athlete Place covers the full sporting journey with content shaped by experts and elite athletes.
Covers every key challenge athletes face (nutrition, mindset, transition, safeguarding, more)
Evidence-based content trusted by institutions
Lived experience from Olympians and world champions
Immediate takeaways that boost athlete wellbeing and performance
Accessible for all athletes with text-to-speech
Interactive quizzes that make learning stick
Every topic ends with a quickfire quiz to reinforce key lessons, measure progress, and prove real development that athletes can track.
Keeps athletes actively engaged, not just passively scrolling
Reinforces key learning so it’s remembered under pressure
Provides instant feedback for confidence and clarity
Shows measurable progress to staff and institutions
Turn learning into action with My Journal
Not just lessons, but personal application. My Journal helps athletes reflect, set goals, and apply insights directly to their sport and life, while institutions see deeper engagement and accountability.
Builds habits that stick by linking learning to daily routines
Gives athletes ownership of their progress and goals
Creates a personal record they can revisit and build on
Flexible: save online, download, or share with coaches if they choose
Wanting to go the extra mile?
Help your athletes improve their performance, wellbeing and personal development in no time.
Hear what Leading Decision Makers in Sport think
Providing elite-level sporting facilities is just one part of the equation; ensuring students can manage their lifestyle, perform at their best, and transition smoothly into student-athlete life is equally crucial.
The Athlete Place makes this easy.
Hear what Dave Coldwell, Head of Sport and Physical Activity at Durham University, has to say about The Athlete Place... →
Colin Jackson
Olympic Silver Medallist & Former World Record Holder | Non-Executive Director of The Athlete Place
"The Athlete Place is the future of athlete support. This is something I’ve never seen before - a complete, 360-degree approach that guides not just the athlete, but the person behind the performance. It’s a game-changer for young athletes in their sport and life beyond. I wish I had this when I was starting out."
What changes with The Athlete Place
What changes with The Athlete Place
Reduce Dropout
Protect long-term performance and ROI.
Protect Investment
By ensuring athletes are supported through critical years.
Save Staff Time
With curriculum-ready, off-the-shelf content.
Strengthen Reputation
With athletes, parents, funders, and governing bodies.
FAQs
How long does it take to get started?
Teams can be live within days. We've designed The Athlete Place to be a straightforward solution for staff managing a heavy workload.
Can we add our own content?
It depends on your package. Contact us to see what we offer and find your best fit.
Is it suitable for different age groups?
We offer platforms for Juniors (under 18), Seniors (18+), Parents, and custom platforms tailored to meet your specific needs. Click here to find out more about each platform.
What makes The Athlete Place different from in-house support?
Access the insights of world-class athletes and experts in a relatable and future-proofed way without lifting a finger. We deliver what takes years to build from day one, so you don't have to.
How do we know athletes will engage?
Each month, we add new content along with interactive tools, athlete video insights, and engagement reporting to keep athletes motivated and accountable. We collaborate with you to ensure everything is a perfect fit.
How does pricing work?
Unless you're seeking a custom platform (please inquire), The Athlete Place operates on a pay-per-seat model, meaning the more seats you purchase, the cheaper each seat becomes. For more on pricing, click here to contact us.
Ready to support your athletes?
Curriculum-ready content. Trusted by Olympians. Built for institutions like yours.
Every season, athletes drop out, staff burn out, and potential goes to waste. The Athlete Place changes that. Join the organisations already making athlete education smarter, futureproofed, and more impactful.
Get in Touch
Still curious about The Athlete Place but rather not jump on a demo call?
Find out anything from:
Getting a preview account to take a look for yourself
How The Athlete Place works
Pricing
It's up to you...
